Union Cycliste Internationale
At SomeOne I lead a team tasked with rebranding the Union Cycliste Internationale. The UCI required a restructuring and a modernisation of the brand identity. The outcome was a modular design system, capable of flexing for any event and at any level of competition which future-proofed the organisation to expand into other aspects of cycling. This unified branding stretches from colour coding, jerseys, car livery’s, WorldTour events, medals to cycle schemes around the world. The outcome has been adopted across all of the UCI disciplines, streamlining the brand image and allowing it growth for the future.