Lebara Mobile

SomeOne 2017

I lead a small team with a rebranding brief for Lebara Mobile. Lebara is a mobile network which specialises in international calls, therefore it finds it’s place serving those who travel regularly or who relocate to another nation. The idea behind the rebrand was that Lebara serves people from all cultures and brings together their unique attributes for the betterment of everyone. These cultures were visualised as overlapping coloured pebbles. The overlapping symbolising harmony and working together, but also the calls made connecting people in differing countries. We commissioned a unique version of Chiswick Grotesque with alternative characters, a bright bold palette helps Lebara stand out from its competitors, and simple rules surrounding photography produce an energetic, vibrant and dynamic brand world.