I’ve got a curious mind and love solving problems, whether that’s cracking a brief or figuring out a new trail route. I have two children who keep me looking at the world in a unique way, reminding me to approach everything with a sense of child-like wonder, and above all, making it fun.

I believe that the best design happens when we fuse insight with imagination. Throughout my career at studios like The Mighty Shed, Graphic Thought Facility and SomeOne, I have focused on bringing clarity and purpose to projects in varying mediums. Whether I am re-engineering modular brand systems or art directing authentic, human-centric imagery, I aim to create work that feels intentional and future-proofed.

Outside of work, I’m outdoors as much as possible - cycling, running, and making music as SMLXL (although I tend to make this indoors). These personal outlets for experimentation and thought, allow me to explore new visual territories without the constraints of a brief, which often pushes my commercial work into more energetic and unexpected spaces.