WILLY HARRIS

WILLY HARRIS

Branding, Strategy, Experiential & Art Direction

PROFILE

I’m a Senior Associate Creative Partner with over a decade of experience helping brands define who they are and how they show up in the world. My work overlaps strategy, design, and storytelling, turning cultural insight into ideas that move people and grow businesses. I’ve led projects across research, brand strategy, and creative development, from foresight platforms to full rebrands, always focused on clarity, originality, and impact.

I use AI, where appropriate, to enhance my creative and strategic workflows, speeding up research, deepening ideation, and freeing more space for craft and thinking. I’ve collaborated with teams of all sizes, from fast-moving startups to global organisations in sports, wellbeing, telecoms, and FMCG. No matter the brief, I bring curiosity, calm, and collaboration to the process, helping teams create work that connects and lasts.




I’m a Senior Associate Creative Partner with over a decade of experience helping brands define who they are and how they show up in the world. My work overlaps of strategy, design, and storytelling, turning cultural insight into ideas that move people and grow businesses. I’ve led projects across research, brand strategy, and creative development, from foresight platforms to full rebrands, always focused on clarity, originality, and impact.

I use AI to enhance my creative and strategic workflows, speeding up research, deepening ideation, and freeing more space for craft and thinking. I’ve collaborated with teams of all sizes, from fast-moving startups to global organisations in sports, wellbeing, telecoms, and FMCG. No matter the brief, I bring curiosity, calm, and collaboration to the process, helping teams create work that connects and lasts.

SELECTED EXPERIENCE

the mighty shed
Senior Associate Creative Partner
2019 – 2025

someone
Senior Designer
2014 – 2019

design by st
Middleweight Designer
2013 – 2014

graphic thought facility
Middleweight Designer
2012 – 2013





Newport Limited-time Packs

A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Newport Limited-time Packs
Newport Limited-time Packs
Newport Limited-time Packs

A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Newport Limited-time Packs
Newport Limited-time Packs

A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Newport Limited-time Packs
Newport Limited-time Packs
UCI

Redefining the visual identity of the world’s cycling authority for a new era of sport.

UCI
UCI
UCI

Redefining the visual identity of the world’s cycling authority for a new era of sport.

UCI
UCI

Redefining the visual identity of the world’s cycling authority for a new era of sport.

UCI
UCI
Newport Pulse

A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

Newport Pulse
Newport Pulse
Newport Pulse

A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

Newport Pulse
Newport Pulse

A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

Newport Pulse
Newport Pulse
Kai Tak Sports Park

A civic-minded brand identity connecting local communities with global sporting and entertainment events.

Kai Tak Sports Park
Kai Tak Sports Park
Kai Tak Sports Park

A civic-minded brand identity connecting local communities with global sporting and entertainment events.

Kai Tak Sports Park
Kai Tak Sports Park

A civic-minded brand identity connecting local communities with global sporting and entertainment events.

Kai Tak Sports Park
Kai Tak Sports Park
The Altered States of Wellbeing

A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

The Altered States of Wellbeing
The Altered States of Wellbeing
The Altered States of Wellbeing

A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

The Altered States of Wellbeing
The Altered States of Wellbeing

A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

The Altered States of Wellbeing
The Altered States of Wellbeing
Newport

Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

Newport
Newport
Newport

Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

Newport
Newport

Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

Newport
Newport

AREAs OF EXPERTISE

Research

Market Analysis
Brand Audit
Stakeholder Alignment
Quantitative Research
Qualitative Research
Research Insight

Strategy

Positioning
Brand Purpose
Brand Vision
Tone of Voice

Brand Development

Naming
Identity
Key Messaging

Brand Expression

Campaign
Digital
Film & Motion
Print & Packaging
Marketing Communications
Experiential
Environmental Wayfinding