WILLY HARRIS
WILLY HARRIS
Branding, Strategy, Experiential & Art Direction
PROFILE
I’m a Senior Associate Creative Partner with over a decade of experience helping brands define who they are and how they show up in the world. My work overlaps strategy, design, and storytelling, turning cultural insight into ideas that move people and grow businesses. I’ve led projects across research, brand strategy, and creative development, from foresight platforms to full rebrands, always focused on clarity, originality, and impact.
I use AI, where appropriate, to enhance my creative and strategic workflows, speeding up research, deepening ideation, and freeing more space for craft and thinking. I’ve collaborated with teams of all sizes, from fast-moving startups to global organisations in sports, wellbeing, telecoms, and FMCG. No matter the brief, I bring curiosity, calm, and collaboration to the process, helping teams create work that connects and lasts.
I’m a Senior Associate Creative Partner with over a decade of experience helping brands define who they are and how they show up in the world. My work overlaps of strategy, design, and storytelling, turning cultural insight into ideas that move people and grow businesses. I’ve led projects across research, brand strategy, and creative development, from foresight platforms to full rebrands, always focused on clarity, originality, and impact.
I use AI to enhance my creative and strategic workflows, speeding up research, deepening ideation, and freeing more space for craft and thinking. I’ve collaborated with teams of all sizes, from fast-moving startups to global organisations in sports, wellbeing, telecoms, and FMCG. No matter the brief, I bring curiosity, calm, and collaboration to the process, helping teams create work that connects and lasts.
SELECTED EXPERIENCE
the mighty shed
Senior Associate Creative Partner
2019 – 2025
someone
Senior Designer
2014 – 2019
design by st
Middleweight Designer
2013 – 2014
graphic thought facility
Middleweight Designer
2012 – 2013
FEATURED WORKS (06)
Newport Limited-time Packs
A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.


Newport Limited-time Packs
A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Newport Limited-time Packs
A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.


UCI
Redefining the visual identity of the world’s cycling authority for a new era of sport.


UCI
Redefining the visual identity of the world’s cycling authority for a new era of sport.

UCI
Redefining the visual identity of the world’s cycling authority for a new era of sport.


Newport Pulse
A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.


Newport Pulse
A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

Newport Pulse
A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.


Kai Tak Sports Park
A civic-minded brand identity connecting local communities with global sporting and entertainment events.


Kai Tak Sports Park
A civic-minded brand identity connecting local communities with global sporting and entertainment events.

Kai Tak Sports Park
A civic-minded brand identity connecting local communities with global sporting and entertainment events.


The Altered States of Wellbeing
A foresight report decoding how altered states are reshaping the future of wellness and human transformation.


The Altered States of Wellbeing
A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

The Altered States of Wellbeing
A foresight report decoding how altered states are reshaping the future of wellness and human transformation.


Newport
Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.


Newport
Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

Newport
Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.


AREAs OF EXPERTISE
Research
Market Analysis
Brand Audit
Stakeholder Alignment
Quantitative Research
Qualitative Research
Research Insight

Strategy
Positioning
Brand Purpose
Brand Vision
Tone of Voice

Brand Development
Naming
Identity
Key Messaging

Brand Expression
Campaign
Digital
Film & Motion
Print & Packaging
Marketing Communications
Experiential
Environmental Wayfinding
