REKURV


Louis Moto is Europes largest motorcycle brand. They tasked us with naming and branding a new, mid range clothing line.

The brand was built around the strategy of ‘The Joy of Speed’. This was visualised by centering around the idea of a motorcycle flowing through the curves of a series of corners and the vibrations of the engine.


The logo features this sweeping characteristic which flows through the rest of the brand.

Typography consisted of a layered approach in order to maximise messaging with minimal real estate.

A style was created where the sweeping type ‘leaked’ out of a bounding box to further express the idea of speed and movement.

louis-moto.co.uk/

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